So you have to go where the crowd is—and when they are online and active. Keep in mind that different social media platforms may not have the same peak times. Some social media platforms have features designed to aid you in this process, such as Facebook Insights. So posting multiple times ensures your audience has a chance to see your content. Drive social media users to communicate with you — and increase the chances they engage with your content — by asking for questions and feedback.
S ocial media was made for people; not for businesses. So you should always be striving to create a human connection with social media users. The beauty of social media marketing is that it can improve both your public relations and content marketing, simply by asking for a response. To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond.
Better yet, create questions for some of your headlines and test the waters. Questions are a great attention grabber, and help foster a community of connection that results in more effective social media promotion. With so many social media sites constantly sprouting up and vying for attention, it can be hard to keep up.
Just when we thought we knew everything with the emergence of Ello , now comes Tsu. Having accounts on various sites can be advantageous for fostering innovation and staying creative.
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But it can also be difficult to choose which platform to post your content to. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs.
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Why pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media? Does your company have an employee advocacy program? There are many tools that make it easy to manage and measure social media sharing by brand advocates. See the aforementioned list of content promotion tools for a full breakdown of different advocacy tools, such as GaggleAMP and SocialChorus.
An employee advocacy program is one way of leveraging communities. However, you first have to have a community in order to do so.
There are already more than two million communities within LinkedIn alone. Such groups could be in the hundreds, thousands, or even more — the largest LinkedIn Group has more than one million members! The Content Marketing Forum. If the content you discover on one of these sites is something you would considering curating , then this might be a good site to consider promoting your own content on. When it comes to promoting content, social media is one of the most powerful tools available; however, most content marketers fail to truly maximize its potential.
Which of these 11 methods have worked for you? Any others that you would add to the list? Please chime in below in the comments!
You really explained everything so well and thanks for giving your readers especially the newbies a deep understanding of online marketing campaign. Thank you for the good article about effective ways to use social media! As an owner of a small shop I was looking for ways to promote my business in Instagram. I came across this site https: In a couple of weeks there were so many people who were interested in buying my goods. Best way is use an app that can promote automatically like http: Thanks for such a good article. I have my own site on technology educator on cloud. Maybe someone will find it helpful.
Great article with lot of in depth knowledge. Among all the points you have mentioned i agree more with the use of social sharing widgets which is a great way to spread your content across social media platforms. Using social media for the business promo, is a real deal and the one who is innovative can make it!!!!! By utilizing one or all of these 11 ways to promote your social media content you will be well on your way to generating a lot more traffic. Cheers buyrealmarketing dot com. A very good article helped me a lot to do my school project on how to promote a commercial website….
I heard about website promotion, but content promotion is a new thing to me. I have one question for you. I am planning to hire SEO content writing services for my blog. Is it beneficial for me to hire such services or write the content by myself??? Regards, Wikipedia Expert http: Buddha Vishnu Tour provides affordable Premium buddhist pilgrimage tour package. In Buddhist circuit area covers. Please contact for Premium service at best price of Buddhist Pilgrimages.
It helps small businesses to reach out to customers on a platform that is free. For small business owners ImWithbob has a power tool that allows small businesses to create daily deals and instantly publishes on your social media account. It is a great idea to print your brand name, web address on promotional tote bags.
One of the most important points you brought up was sharing pieces of content multiple times in your social accounts. A content piece is a large investment of time to create or it should be and you want the most bang for your buck.
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Share it a few times when you first create it under different titles and angles. If a topic comes up in the news that is relevant to an old content piece you wrote make sure to share it again. So much easier than writing a whole new piece. Nowadays Promotion is very important for every business and everyone is looking for the different ways to promote their business, your detailed Article is really helpful for those who just start- up their business being a business Women I really find it very helpful.
Regards Rosy Anwood Silicon beach digital. Thanks for sharing such a quality post. Yes, Sameer Panda I agree with you. Quality content is the first priority only sharing will not improve ranking in google serp. Create awesome content that people love to share. Posting duplicate content worries most of the brands in social media probably because they think their fans or followers would notice it.
There are lot of active discussions about social media and the challenges of getting a good ROI there at http: Really great article for someone who is running a blog. I recently started blogging and some of your tips seem to be very helpful. I have been trying to figure out how to use media for my site http: Social Media has an important roll on our daily lives because if we plan or hire things we just ask our social site….. If you are interested in getting professional help for Social Media Marketing.
Thanks for sharing this wonderful post. Lots of very practical and useful ideas that I can immediately put into practice, especially for events marketing here in Asia. Thank you author for sharing with us valuable post. Social media is an inexpensive way to keep customers chatting about your product. To promote your content over social media, consider using images instead of the direct link drop as images create more customer engagement.
Same tricks are available in http: Perking , but i feel and read some where is that worthy to post same article many times with changing the titles in social media platforms,does it not consider into spam?? I loved your article and how it talked about social media and its huge importance for brands. I thought it was really helpful and interesting to see that by having the right social media marketing strategy, your brand can really succeed. For the first time, people can shop directly from user uploaded or brand uploaded photos straight from within the app.
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A search function allows for the use of technology for organic collaborations, and it offers a much more highly personalized experience compared to any other photo sharing app. Very helpful and informative article. I have actually learned a lot from this post. I realized earlier before going into blogging that content is key if one requires high traffic to his site. Due to my busy schedule I hired a good writer and experienced blogger that knows what it takes to drive traffic to site.
Social Media Marketing is a technique of utilizing social networking websites as a marketing tool. The goal of social media marketing is generate content so that user will probably share the content through its social network to increase popularity of its brand name and explore customer reach.
Hi i started a blog on iPhone, iPad, Cydia and Jailbreak updates. Selling is difficult This is also a great website to promote your startup http: Hi, I would like to suggest you to go for Blog2Social plugin for social media cross posting. It is one of the best social media cross posting plugin. It allows the post author to advance directly to the posting dashboard of Blog2Social Word-press, in which pre filled posting texts are provided.
Social media plays a great role in establishing a decent online presence. Businesses can use hashtags to improve their social reach and boost brand awareness by finding out favored hashtags related to their services or relevant to their target audience that can really make the difference. Article is useful enough. But your social media profile needs promotion too! I will share content with my 80 followers and what will I get?
Thank God there is some services to promote profiles in soc. It finds real followers right in my city. Nice post though, really good image example as well! There is no easy way to do this. It takes a lot of effort and time. Some things will stick but most will not. Social media is a big deal when it comes to marketing, but learning how to use it properly can be tricky. Use my referral code: Plz can you tell me wrong things about my classified website. Its about used mobile and laptop for selling. This is a great post on social media marketing. Marketing on social media can be challenging.
This article gives a great insight on the route to take in order to be successful on social media. Looks like some good techniques of social media marketing. Thanks for sharing this information. I just want to ask you that i am working in a digital marketing company http: So how can i promote my company on social media. Nice tips and thanks for the share. Anyone that has tried to market on social media knows that the process is sometimes uphill.
We have a social media blog where one can also find useful tips.. This post help us to boost up the social engagement of our business. I have a business social media page but It has poor social engagement due to time management. But now I can manage It. Hmm Interesting one But i msearching for what will the best name for my all social network and it will get popular. Thanks for this post. By the way, here are some tips on how creatives can use different Social Media to build a brand and reach an audience. This blog is gonna be so helpful for me because i just started writing my gaming blog and for that i want to promote my blog on social media.
So this information is very relevant for me…Thank you so much for sharing such quality and innovative post. Excellent post you share, I must say there are some important suggestion and tricks. Which really help out to promote our content? All the strategies that you mentioned play vital role in this regard. Thanks you for such good post! And I like that you advise to use some apps for making your promotion program.
I have a little business and I use instagram as a platform to sell and promote my products. And I faced that problem how to gain audience. You know that — than more followers than more money you make. I use zen-promo to get more followers and it really helped me. LinkedIn Pulse is a professional self-publishing platform. At first, everyone could write and publish content without any approval. Currently, it is composed of selected experts. Authors add a number of 50, articles on the platform every week.
If you are featured on LinkedIn Pulse, it can bring you a good amount of social exposure. From now on, writing on Linkedin Plan should be a part of your marketing plan. Reddit is a community that has been growing since Here you can meet people with similar interests.
There were numerous cases when different stories from Reddit became famous and gained many upvotes. If you choose to post a link instead of a text you can link to your business and bring visitors to your website.
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Scott Keyes is an example of best practice in this case. Online communities are a great way to grow your online presence and to catch insights. Being apart of an online community has its perks. Being around by people with similar interests and exchanging knowledge is a good way to develop yourself and the company you are working at. A good example of using the last two comes from Grow and Convert. The company was born when Devesh Khanal and Benji Hyam met a few years ago. Since they launched their site, they were active in online marketing communities, Devesh Khanal on GrowthHackers, on the one side, and Benji Hyam on Inbound.
They set up a goal of bringing 40, monthly unique visitors in 30 days. As you can see in the next picture it is not quite like that, but they were able to bring more visitors from online communities than from organic searches. That is a good start! There is a lot of fuss around the subject about the importance of social signals in rankings. We already know that investing in social media is an effective digital tactic that can help out with the conversion rate optimization.
Neil Patel, on the other hand, claims that there might be a connection between social shares and rankings as you can see in the next screenshot from a Quick Sprout gifographic. Each business makes its own format for newsletters, but designing a segmentation for customers that interacted with the site is a guaranteed path to lift the reactivation of inactive subscribers. The ideal customer will open all emails and buy your products every time, but that will happen in a month of Sundays. The email marketing platform PostUp created an in-house case study for one of their clients to convert inactive subscribers.
This is a great example of improving the conversion optimization of your inactive subscribers. Eventful created a new approach to automated reactivation campaign where emails included recommended news based on the previous behavior of the users. Below, you can see an example of an email from them:. This campaign was a success. Over the years there have been numerous studies showing that email marketing is the most effective digital marketing tactic for lead nurturing in your digital strategy.
Personalized emails are more efficient than non-personalized emails and can bring relevant results. Personalized emails are based on a more in-depth research and understanding of customer behavior and marketing trends. Most important of all, it requires you to know your buyer persona to deliver relevant information. According to a study from CMO. In marketing, friction means everything that slows down the process of a user to convert. The news company Quartz leads a research by reducing friction in email sign-ups.
The changes they made to the sign-up process was to simplify it by using only an email address for subscription and moving to double opt-in the user had to click on a link in the first email they received to activate subscription to opt-out. When visitors want to subscribe, they go to a new landing page. The results were quite satisfying; the daily subscriber rate has doubled. You can see a screenshot of their growth below:. Besides that, Quartz increased the number of people who subscribed on the weekend, when the activity was very week.
You can use segmentation based on interests, location behavior consumption, mobile marketing, keyword phrases, lifestyle or other factors. Lyrics discovered that 4 out of 10 marketers who used segmentation experienced a higher open rate, 3 out of 10 marketers saw a lower unsubscribe rate and 2 out of 10 experienced better deliverability and greater revenue. Below, you can see the graph with all the segmentation results from the research.
Another research worth mentioning is the Johnny Cupcakes emailing campaign. See below a screenshot of the email sent to women:. These are quite some results for such small improvement. Everything comes from there. The call to action from the subject line must be relevant to your audience. A study from Informz shows how important a subject line is. To create and maintain an online presence you must be one step ahead of the game and reach people. And influencer marketing can be of a real help in this situation.
To create buzz in the online media, you should use influencers to help you to promote your business. A creative campaign with influencers was realized by Neil Patel, online marketing consultant. Another example of influencers comes from people from your field of interest, specialists and experts in your industry. Another example of influencer marketing would be to use specialists from your field of interest, and experts in your industry.
Even though paid promotion is a digital marketing tactic used by numerous businesses, not everyone knows how to do it right. Having a large promotional budget is not a guarantee of success. The key is to address the right audience and engage with it. The results show that more and more marketers consider paid promotion on social media a must. You should focus your attention on your paid social campaigns since those efforts could see high returns, as expressed in the example above.
To keep up, digital specialists should look for new ways of investing in social platforms to reach new audiences. Has it ever happened to you to visit a new city and receive notifications in the app with recommendations of places to visit and restaurants where you could eat near you?
Connecting with the user on the go through an mobile app is a great way to push them down the funnel. Site-links extensions are a path to lead visitors to specific pages from your website directly from a PPC ad. They look something like this:. PPC Hero did an experiment to see the results after they added site links to their paid search ad. They saw an improvement; their CTR grew up from 1. Below, you can see the results before adding the site links and after adding them. The case study also showed that there are situations where the site links have a lower CTR compared with the headline of the ad, but the CPA has a lower value.
Either we are talking about a headline from a blog post, a newspaper, a book, a billboard, a PPC ad or a newsletter, headlines have a decisive impact whether the piece of content gets clicked or not. Brainstorming for compelling headlines is mandatory. Copyblogger said that on average, 8 out of 10 people read the headline, and the rest 2 out of 10 read the rest. See the paid search ad used for this experiment below:. Wordstream offers a free version of the tool Adwords Performance Grader to see how your ads are performing. You can use it to make a test before the changes you make in Google AdWords and after, based on the recommendations you receive.
Nowadays, everyone knows about Twitter. If you want to run an advertising campaign on Twitter, there are three ways to do it: The solution was to use the promoted accounts advertising type from Twitter to target B2B decision-marketing users that are interested in marketing subjects. To deliver better results, the campaign included promoted tweets with a specific call to action such as webinar invitations, free e-books. Reaching new customers with Twitter promoted accounts is an effective digital marketing technique indeed. For an email to be effective, marketers knew that emails see a better open rate if they follow the behavior of the users on the website.
Informatica surveyed 2, UK adults and found out that almost 6 out of 10 people are concerned about the use of the personal information they shared with brands. Another interesting result from Informatica shows 7 out of 9 people admitted they were cautious with the information they share with brands. Now it is available only for men. After you enter the site you select menswear:. They use this system to offer custom product to help your stylist find the best clothes for you, such as which trouser fits you like or how open are you to try more daring clothes or how much you usually spend on clothes and other specific questions.
The retargeting method is used when you want to convert a user after entering the site. The two most important metrics for email marketing are the open rate and the click-through rate. The key to getting subscribers to open your emails is by writing a stellar subject line every time. Amazingly, people are much more likely to do something if you simply ask them to. Your call to action should be very clear, and very simple. The most important thing to remember about your From email address is to make it recognizable. If subscribers see an unfamiliar name on the From line, they might just mark the email as spam.
Content marketing turns traditional marketing on its head. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available.
Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars — the list goes on and on. Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first.
Without a clear plan in place, all the time you put into developing content is wasted.
11 Effective Ways to Use Social Media to Promote Your Content
First, determine who your target audience is. Develop a customer persona to whom your content should speak. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.
Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content. This entails creating content in one form, and then reworking it several times in order to utilize that same information in other forms, as well. For example, you might write an ebook about an important topic in your industry.
Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook. Not only does this approach lighten the content creation load , but it also allows the same content to be consumed by people with different tastes in content. There is still a lot of debate surrounding this question — every industry and every demographic sees different content consumption patterns.
But in general, fresh content should be posted no less often than twice a week. As for an upper limit, there is none — studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. Google is known to give more prominence to websites that update their data on a frequent basis. How important is it to share my content on social media?
Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply — you want to create valuable information that will help consumers. Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy.
Just remember that your priority is always to write for humans, not search engines. The answer to this question depends a lot on your particular audience. Ask questions, and invite them to respond. The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore. Getting you known as an expert in your field is exactly what content marketing is meant to do.
The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice — though not always — and the topics will of course be more business-oriented. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range.
The answer here is a definite…both! Otherwise, your entire library of content will continually lose its relevancy within weeks of its publication. Big content , such as that contained in white papers and ebooks, is an important part of any content marketing strategy. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an entire ebook or white paper about a subject, as opposed to writing only short and simple blog posts, but it also gives you a tool for attracting email subscribers.
By offering a piece of big content as an incentive to join your email list, you ensure that you have access to an audience interested in your content…and your company. Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best — that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting.
Find out what your unique audience prefers through testing. Write some long posts and some short ones, and see which ones are most successful — and then create more like them! That said, content marketing is vital in the conversion process , since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no.
Promoting your content through email and social media is vital, but even the best promotion efforts can be stalled by a lousy title. Make sure that the headline of your content is intriguing and informative.
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How do I measure the success of my content marketing efforts — and my overall digital marketing efforts? Ultimately, the success of a digital marketing plan can be seen in the number of conversions it creates. A visitor may read a blog post, and then see an update on social media, and then read a few emails, before finally deciding to convert.
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